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Exhibition Practices in Transition: Spectators, Audiences, and Projectors
Stockholm University, Faculty of Humanities, Department of Media Studies, Cinema Studies.ORCID iD: 0000-0002-7242-1563
Number of Authors: 12018 (English)In: Technology and Film Scholarship: Experience, Study Theory / [ed] Santiago Hidalgo, Amsterdam: Amsterdam University Press, 2018, p. 51-78Chapter in book (Refereed)
Abstract [en]

This chapter discusses the overlaps and differences in how film audiencesencountered feature films ‒ projected in one stretch or via breaks for reelchanges. By charting the trade discourse, the text shows that Americanfilm theaters gradually adopted a two-projector system during the earlyto mid-1910s and thus screened multi-reel feature films without pauses.In contrast, Swedish f ilm theaters retained the one-projector modelwith breaks well into the 1920s, and some did not switch over to twoprojectors until the breakthrough for sound. This non-uniformity forexhibition practices challenges notions about a hegemonic regime foraudience absorption in the engagement with the story world. Breaks dur-ing projection clearly offset such a mindset and instead offered modes ofintermittent and distracted engagement in fictions presented as recordedrather than just given.

Place, publisher, year, edition, pages
Amsterdam: Amsterdam University Press, 2018. p. 51-78
Series
Film theory in media history
Keywords [en]
projectors, early audiences, film experience, Swedish cinema, exhibition practices, early cinema
National Category
Studies on Film
Identifiers
URN: urn:nbn:se:su:diva-150324DOI: 10.2307/j.ctt1zqrmrh.7ISBN: 9789089647542 (print)ISBN: 9789048525270 (electronic)OAI: oai:DiVA.org:su-150324DiVA, id: diva2:1166806
Available from: 2017-12-16 Created: 2017-12-16 Last updated: 2024-09-23Bibliographically approved

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Olsson, Jan

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Citation style
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  • nn-NB
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