This study focuses on teachers’ awareness of quality issues in relation to Standards and Guidelines for Quality Assurance in the European Higher Education Area (ESG). Semi-structured interviews were conducted with 20 teachers at six Swedish HEIs while they developed open courses (MOOCs). The interviewees’ comments are divided into five categories, but the overall finding shows that the teachers were not part of any transparent quality assurance system. This was despite the fact that there were several examples of quality assurance work. The result relates to prevailing standards and guidelines for quality assurance ESG (2015) and Conole’s (2016) characteristics of good learning. The question of the adequacy of a quality system for innovative activities is raised.