Ecological movements commonly view consumer capitalism as the ultimate evil, responsible for global environmental degradation. In this context, the development of an environmental consciousness is usually linked to the emergence of countercultures responding to socio-economic crises. Guided by a pro-ecological ideology related to satoyama (lit. 'village mountain'), which emphasizes harmonious relationships between humans and nature, the Echigo-Tsumari Art Field (ETAF) in Niigata Prefecture can be seen as an example of this phenomenon. The relationships between satoyama, contemporary environmental art, and the concept of the international biennale are, however, far from straightforward. This chapter explores the exhibiting practices involved in the (re)production of the concept of satoyama at the ETAF and the various political, social, and economic agendas they serve.