This chapter traces the historical development of Swedish cultural journalism as a distinctive contributor to societal debate and aesthetic discourse in the mainstream media. How did Swedish cultural journalism come to have this dual focus on politics and artistic expression, and where does it stand in relation to today’s digital media landscape? The chapter deals with the hybrity of this sub-field of journalism, the meta-debates about its professionalisation and commercialisation, key cultural editors that staked out a space for cultural journalism in their newspapers and how the public service media gradually took on their own cultural journalistic roles in relation to the press.