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Zombie Brands
Hartmann, Benjamin J.
Östberg, Jacob
Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
ORCID iD:
0000-0001-5447-3661
2018 (English)
Conference paper, Oral presentation only (Other academic)
Place, publisher, year, edition, pages
2018.
National Category
Business Administration
Research subject
Business Administration
Identifiers
URN:
urn:nbn:se:su:diva-155058
OAI: oai:DiVA.org:su-155058
DiVA, id:
diva2:1196648
Conference
Brand Camp, University of Innsbruck, Obergurgl, Austria, April 5-7, 2018
Available from:
2018-04-10
Created:
2018-04-10
Last updated:
2022-02-26
Bibliographically approved
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Östberg, Jacob
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apa
ieee
modern-language-association-8th-edition
vancouver
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apa
ieee
modern-language-association-8th-edition
vancouver
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de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
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