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Extending resemiotisation: time, space and body in discursive representation
Stockholm University, Faculty of Humanities, Department of English. Stellenbosch University, South Africa.
Number of Authors: 12018 (English)In: Social Semiotics, ISSN 1035-0330, E-ISSN 1470-1219, Vol. 28, no 3, p. 297-314Article in journal (Refereed) Published
Abstract [en]

The present article offers a critical appraisal of resemiotisation through the investigation of a controversial comment made by South African president, Jacob Zuma. The comment (that Jacob Zuma took a shower to minimise his risk of contracting HIV/AIDS) was made during a rape trial in 2006. Over a period of eight years, this comment has been continually recontextualised into different modes, and has served different functions. This article investigates newspaper reports, cartoons and YouTube clips which were collected from 2006 to 2014. All of these texts refer to the Shower comment in linguistic, visual or multimodal ways. Drawing on a multimodal analysis, focussing specifically on modes of representation, the article critically discusses the notions of mode, time and space in connection to resemiotisation. I argue that a Bakhtinian account of time, space and body allows for a non-binary view of semiotic phenomena that will lead to a deeper theoretical understanding of semiotic transformations in all their complexity.

Place, publisher, year, edition, pages
2018. Vol. 28, no 3, p. 297-314
Keywords [en]
Resemiotisation, embodied, disembodied, chronotope, discursive representations, multimodal, South Africa, Zuma
National Category
Other Humanities Media and Communications Languages and Literature
Identifiers
URN: urn:nbn:se:su:diva-156027DOI: 10.1080/10350330.2017.1295849ISI: 000429242200001OAI: oai:DiVA.org:su-156027DiVA, id: diva2:1203763
Available from: 2018-05-04 Created: 2018-05-04 Last updated: 2018-05-04Bibliographically approved

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