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Blogging for Sustainability: The Intermediary Role of Personal Green Blogs in Promoting Sustainability
Stockholm University, Faculty of Social Sciences, Department of Human Geography. University of Bern, Switzerland.ORCID iD: 0000-0002-8139-005X
2018 (English)In: Environmental Communication: A Journal of Nature and Culture, ISSN 1752-4032, E-ISSN 1752-4040, Vol. 12, no 5, p. 686-700Article in journal (Refereed) Published
Abstract [en]

The rise of social media radically broadens the sources and platforms used for environmental communication. Especially personal green blogs are worthy of study as they are spaces of everyday cultural politics through which people make sense of sustainability issues, and because they entail a radical break from conventional media in terms of legitimacy, form, and content of environmental communication processes. This paper studies the representation of sustainability on personal green blogs, and the communication processes through which these representations are constructed. It does so through a qualitative study of Swedish-language blogs. We study three blogs in-depth: a living experiment blog on sustainable food practices; a lifestyle blog centered around green family life; and a blog about consuming green beauty products. The analysis shows that all three blogs translate the complex landscape of sustainability to individual everyday practices. Yet, what these sustainability practices entail differs considerably between the blogs, ranging from a-political and doable lifestyle choices to an onset to radical redefining of consumption. Also, the communication processes on the blogs differ in quality and quantity. The paper uses these insights to reflect on the debates about how environmental communication is shaped by blogging and social media practices.

Place, publisher, year, edition, pages
2018. Vol. 12, no 5, p. 686-700
Keywords [en]
Sustainability, intermediaries, personal green blogs, digital intermediaries, everyday practices
National Category
Social and Economic Geography
Identifiers
URN: urn:nbn:se:su:diva-157202DOI: 10.1080/17524032.2018.1474783OAI: oai:DiVA.org:su-157202DiVA, id: diva2:1217014
Available from: 2018-06-12 Created: 2018-06-12 Last updated: 2019-08-16Bibliographically approved

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CiteExportLink to record
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  • apa
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  • de-DE
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