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Hur används kriskommunikation av Sveriges giganter?
Stockholm University, Faculty of Humanities, Department of Media Studies.
2018 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The purpose of the following study is to map out crisis communication in press releases of two Swedish companies of global scope. The issues raised by the study are: differences in the choice of crisis communication strategies between two Swedish companies and which crisis management strategies are used to a greater extent than others. The theoretical framework of the study is based on theories of William Benoit and Timothy Coombs. Both theories are given common space and are used to chart the companies' choice of crisis strategies. The companies chosen are H&M and IKEA. The data collection was made via the company's official websites in their own pressroom and was limited to these forums only. Method of analysis is quantitative content analysis to map different codes that occurred in given press releases. For the sake of clarity, the various press releases were categorized into different categories in order to more clearly illustrate the mapping. The result of the study is that there is a distinction between H&M and IKEA's choice of crisis management strategies. This distinction remains in different categories. The most used categories are mainly: talking good about the company, correcting errors and compensating for possible damage.

Place, publisher, year, edition, pages
2018. , p. 46
Keywords [sv]
Benoit, Coombs, kriskommunikation, krishantering, krishanteringsstrategi, image repair theory, Situational Crisis Communication Theory (SCCT), H&M, IKEA, pressrelease
National Category
Communication Studies
Identifiers
URN: urn:nbn:se:su:diva-157255OAI: oai:DiVA.org:su-157255DiVA, id: diva2:1217709
Supervisors
Examiners
Available from: 2018-08-06 Created: 2018-06-13 Last updated: 2018-08-06Bibliographically approved

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Citation style
  • apa
  • ieee
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  • de-DE
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  • en-US
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  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
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Output format
  • html
  • text
  • asciidoc
  • rtf