In the paper we consider two types of utility functions often used in portfolio allocation problems, i.e. the exponential utility and the quadratic utility. We link the resulting optimal portfolios obtained by maximizing these utility functions to the corresponding optimal portfolios based on the minimum value-at-risk (VaR) approach. This allows us to provide analytic expressions for the risk aversion coefficients as functions of the VaR level. The results are initially derived under the assumption that the vector of asset returns is multivariate normally distributed and they are generalized to the class of elliptically contoured distributions thereafter. We find that the choice of the coefficients of risk aversion depends on the stochastic model used for the data generating process. Finally, we take the parameter uncertainty into account and present confidence intervals for the risk aversion coefficients of the considered utility functions. The theoretical results are validated in an empirical study.