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The animal welfare battle: the production of affected ignorance in the Swedish meat industry debate
Stockholm University, Faculty of Social Sciences, Stockholm Business School, Management & Organisation.
2018 (English)In: Culture and Organization, ISSN 1475-9551, E-ISSN 1477-2760Article in journal (Refereed) Epub ahead of print
Abstract [en]

The Swedish animal welfare debate has for years focused on the meat industry, which sees animals not as sentient creatures but as production factors and commodities to be economically exploited. Although animal rights organizations have tried to change the meat industry and consumer behaviour, meat consumption is increasing. This could be explained as ‘affected ignorance’ generated by what one already knows but does not want to hear about. This paper discusses how various actors, such as meat industry companies, food retailers, and social movement organizations, frame animal welfare in the media debate with the use of discourses, which are important for producing or discouraging affected ignorance. The paper examines a discursive battle in which actors draw on various discourses over time but also hijack opponents’ discourses. This use of discourses seems to blur the debate and confuse people and they will continue to eat meat from factory-farmed animals.

Place, publisher, year, edition, pages
2018.
Keywords [en]
Animal rights, animal welfare, affected ignorance, discourse, social movement organisations, framing contest, meat industry
National Category
Business Administration
Research subject
Business Administration
Identifiers
URN: urn:nbn:se:su:diva-160864DOI: 10.1080/14759551.2018.1513937OAI: oai:DiVA.org:su-160864DiVA, id: diva2:1254603
Available from: 2018-10-09 Created: 2018-10-09 Last updated: 2019-07-14

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Output format
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