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Exploring the role of distributors in the adoption of new retail practices among small retail stores in India
Stockholm University, Faculty of Social Sciences, Stockholm Business School.
2018 (English)Conference paper, Oral presentation with published abstract (Other academic)
Abstract [en]

The extant literature has paid very little attention to the influence of distributors on the adoption of new retail practices in emerging markets. Emerging markets are characterised by small and micro firms that lack resources, technological know-how and modern business knowledge. Due to these challenges, small retail firms often rely upon traditional retail practices, for instance, inventory management, book keeping, customer handling, designing store outlet. But with the internationalization of retail and foreign retail firms entering the emerging markets, customer expectations are also changing, and this is putting stress on small retail firms to change their practices. These changes are often introduced by the distributors, who bring in new methods and practices of doing business and provide the necessary support. Drawing on existing literature on emerging markets and retail research areas this paper develops a tentative framework of retail innovation in emerging market and then uses it to analyse the empirical material gathered from the Indian retail business. 

Place, publisher, year, edition, pages
2018.
National Category
Business Administration
Research subject
Business Administration
Identifiers
URN: urn:nbn:se:su:diva-162308OAI: oai:DiVA.org:su-162308DiVA, id: diva2:1265370
Conference
IMP Asia Conference, Sri Lanka, December 2-5, 2018
Available from: 2018-11-23 Created: 2018-11-23 Last updated: 2018-12-17Bibliographically approved

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CiteExportLink to record
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