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Studying “Openness” with “Closeness”: A videography of Prezi’s alternative entrepreneurship
Stockholm University, Faculty of Social Sciences, Stockholm Business School, Management & Organisation.ORCID iD: 0000-0002-6843-4038
2018 (English)In: Nordicom Information, ISSN 0349-5949, Vol. 40, no 1, p. 86-90Article in journal (Refereed) Published
Abstract [en]

 How can we study a company’s call for “openness” and ambition to create an alternative form of entrepreneurship? Th is article introduces a videography of the Hungarian company Prezi, with a focus on their eff orts to nurture an internal organisational culture defi ned by openness, as well as a desire to address the lack of corporate social engagement and openness in Hungarian society. We follow Prezi’s work with the Roma population to better understand how the company’s social value creation aff ects the employees, and to problematise how videography facilitates “closeness” and thereby the sharing of sensibility and co-experience of such an abstract ability as openness.

Place, publisher, year, edition, pages
2018. Vol. 40, no 1, p. 86-90
Keywords [en]
Videography, closeness, co-experience
National Category
Business Administration
Research subject
Business Administration
Identifiers
URN: urn:nbn:se:su:diva-165082OAI: oai:DiVA.org:su-165082DiVA, id: diva2:1281210
Projects
Prezi - Ragnar SöderberghAvailable from: 2019-01-21 Created: 2019-01-21 Last updated: 2019-11-28Bibliographically approved

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