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The customer as co-producer
Stockholm University. (Stockholm Business School)
1996 (English)In: European Journal of Marketing, Vol. 30, no 4, p. 309-566Article in journal (Refereed) Published
Place, publisher, year, edition, pages
1996. Vol. 30, no 4, p. 309-566
Keywords [en]
value creation, cocreation
National Category
Social Sciences
Research subject
Business Administration
Identifiers
URN: urn:nbn:se:su:diva-165394OAI: oai:DiVA.org:su-165394DiVA, id: diva2:1283042
Available from: 2019-01-28 Created: 2019-01-28 Last updated: 2019-01-28

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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
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Language
  • de-DE
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  • en-US
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