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The hostile meme: Discourse traits and imagery of hostility in conservative and liberal internet memes
Stockholm University, Faculty of Humanities, Department of English.
2019 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This study examines linguistic and stylistic features in political ‘image macros’, commonly known as memes. English language liberal and conservative image macros have been studied through Critical Discourse Analysis (Fairclough, 1995) and Visual Description (Wang, 2014) in order to find out the extent to which the meme creators use hostile tone and aggressive language towards political and/or ideological opponents. A total of 24 image macros have been studied, adhering to three different internet memes, in order to find instances of three stylistic properties associated with hostility: sarcasm, offensiveness, and aggression. The terms ‘Conventional Stylistic Features’ and ‘Hostile Stylistic Properties’ are introduced as tools in order to analyze the connection between memes and individual image macros and to perform this analysis. The findings indicate that the presence of hostile properties is more pronounced in the conservative than the liberal macros, suggesting that the conservative meme-creators may in general prefer more hostile stylistics for the purpose of meme creation.

Place, publisher, year, edition, pages
2019. , p. 31
Keywords [en]
Meme, image macro, meme template, conservative, liberal, CDA, Visual narration, conventional stylistic features, hostile stylistic properties.
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Identifiers
URN: urn:nbn:se:su:diva-169822OAI: oai:DiVA.org:su-169822DiVA, id: diva2:1326420
Presentation
2019-06-03, Stockholm, 11:20 (English)
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Available from: 2019-06-19 Created: 2019-06-18 Last updated: 2019-06-19Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • ieee
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  • nn-NO
  • nn-NB
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  • Other locale
More languages
Output format
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  • asciidoc
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