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Overlooking the dark side of fast fashion: consumers' rationale for continued patronage
Stockholm University, Faculty of Social Sciences, Stockholm Business School.ORCID iD: 0000-0002-6895-6098
2019 (English)Conference paper, Oral presentation with published abstract (Other academic)
Abstract [en]

The fast fashion business model is largely based on the exploitation of poor working conditions and lack of environmental protection laws in the production countries. Consumers are becoming increasingly aware of this dark side of fast fashion and the retailers are addressing their concerns with selective organic clothing collections. This study investigates the underlying rationale of environmentally and socially conscious young Swedish consumers for their continued consumption of fast fashion. The findings of this study show that the participants prioritize price, quality and how the clothes look over where they have been produced and under what circumstances. Future research could investigate how Sweden can take a more pro-active role in educating their citizens about the negative impact on people and environment caused by the overconsumption of disposable fashion.

Place, publisher, year, edition, pages
2019.
Keywords [en]
fashion retailing, sustainable production, ethical consumption
National Category
Business Administration
Research subject
Business Administration
Identifiers
URN: urn:nbn:se:su:diva-172274OAI: oai:DiVA.org:su-172274DiVA, id: diva2:1345619
Conference
Global Fashion Management Conference, Paris, France, July 11-14, 2019
Available from: 2019-08-26 Created: 2019-08-26 Last updated: 2019-08-26

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Zellweger, TobiasThomas, Amos Owen
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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
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Language
  • de-DE
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  • fi-FI
  • nn-NO
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  • asciidoc
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