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Nordic Consumer Culture: State, Market and Consumers
Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.ORCID iD: 0000-0001-5447-3661
2019 (English)Collection (editor) (Refereed)
Abstract [en]

Unpacking the complexities of Nordic consumer culture, this edited collection responds to the growing interest in regionalism within consumer research and marketing. By taking a closer look at the interaction between the state and the market in Nordic countries, the authors examine how consumer behaviour is impacted by the region’s unique context. Important elements of Nordic culture are explored, such as its underlying element of mythology and the concept of ‘hygge,’ an object of global consumption. Those studying consumer behaviour, branding, and marketing more generally, will find this book a fascinating contribution to research.

Place, publisher, year, edition, pages
Palgrave Macmillan, 2019. , p. 332
Keywords [en]
marketing, Nordicness, mythology, Hygge, regionalism, individualism, collectivism, global consumption, market behaviour
National Category
Business Administration
Research subject
Business Administration
Identifiers
URN: urn:nbn:se:su:diva-173299DOI: 10.1007/978-3-030-04933-1ISBN: 978-3-030-04932-4 (print)ISBN: 978-3-030-04933-1 (electronic)OAI: oai:DiVA.org:su-173299DiVA, id: diva2:1352493
Available from: 2019-09-19 Created: 2019-09-19 Last updated: 2019-09-19Bibliographically approved

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