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Organizing for digital servitization: A service ecosystem perspective
Stockholm University, Faculty of Social Sciences, Stockholm Business School.
Number of Authors: 42019 (English)In: Journal of Business Research, ISSN 0148-2963, E-ISSN 1873-7978, Vol. 104, p. 450-460Article in journal (Refereed) Published
Abstract [en]

Harnessing digital technology is of increasing concern as product firms organize for service-led growth. Adopting a service ecosystem perspective, we analyze interfirm and intrafirm change processes taking place as firms pursue digital servitization. The study draws on in-depth interviews with 44 managers involved in organizing activities in two multinational industry leaders. Our findings identify major differences between the two focal firms in terms of digital service-led growth and associated ecosystem-related activities. The study disentangles underlying processes of organizational change in the ecosystem and suggests that within-firm centralization and integration play a key role in the capacity to organize for digital servitization. For managers, the findings highlight the need to foster service-centricity in order to take full advantage of digitalization beyond purely technological benefits.

Place, publisher, year, edition, pages
2019. Vol. 104, p. 450-460
Keywords [en]
Digitalization, Servitization, Service ecosystem, Digitization, Centralization, Integration
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:su:diva-175012DOI: 10.1016/j.jbusres.2019.02.012ISI: 000484647500036OAI: oai:DiVA.org:su-175012DiVA, id: diva2:1367544
Available from: 2019-11-04 Created: 2019-11-04 Last updated: 2019-11-04Bibliographically approved

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Sklyar, AlexeyKowalkowski, ChristianTronvoll, BårdSörhammar, David
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