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The Indian cultural paradox
Stockholm University, Faculty of Social Sciences, Stockholm Business School, Management & Organisation.ORCID iD: 0000-0002-6668-1190
2019 (English)In: Indian business: Understanding a rapidly emerging economy / [ed] Pawan S. Budhwar, Arup Varma, Rajesh Kumar, Routledge, 2019Chapter in book (Refereed)
Abstract [en]

This book chapter highlights the contradicting identities and value systems that Indians follow and the rationale behind the same. It discusses the concept of Ardhanarishvara in India, and yin and yang in China and how they help others appreciate the paradoxes of the East. The history of India is marked by continual contact with countless cultures of the world. The chapter shows how the Ardhanarishvara perspective provides a better understanding of the cultural considerations crucial to fostering business relations in India. It explores the paradoxical value systems that govern the Indian mindset and their impact on business behaviour. While the evidence of human settlement in the Indian subcontinent stretches far back in the history of human civilization, the settlements that took the form of urban civilization were arguably around the fertile land along the three rivers: Indus, Ghaggar-Hakra, and the extinct Saraswati.

Place, publisher, year, edition, pages
Routledge, 2019.
Keywords [en]
India, Indian culture, paradox, philosophy, Ardhanarishvara, Yin Yang thinking
National Category
Business Administration
Identifiers
URN: urn:nbn:se:su:diva-175607ISBN: 9781138286498 (print)ISBN: 9781138286504 (print)ISBN: 9781315268422 (electronic)OAI: oai:DiVA.org:su-175607DiVA, id: diva2:1368080
Available from: 2019-11-05 Created: 2019-11-05 Last updated: 2019-11-06Bibliographically approved

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