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Foreign market learning: an integrative model of its antecedents, processes and outcomes
Stockholm University, Faculty of Social Sciences, Stockholm Business School.
Stockholm University, Faculty of Social Sciences, Stockholm Business School.
Number of Authors: 22019 (English)In: Journal of business & industrial marketing, ISSN 0885-8624, E-ISSN 2052-1189, Vol. 34, no 6, p. 1248-1258Article, review/survey (Refereed) Published
Abstract [en]

Purpose - The purpose of this paper is to offer an integrative model of foreign market learning, including different learning processes, antecedents and outcomes. Design/methodology/approach - The paper makes a critical review of the relevant literature, drawing on a keywords-based search of three major databases and a range of other published work for a broader perspective on the subject. Findings - The resulting integrative model shows in a number of ways how companies can learn and benefit from differences in foreign markets and what results this can lead to. Research limitations/implications - The sample of subject-specific contributions to the literature may have been insufficient, and a wider selection of keywords to identify them might have captured a richer variety of concepts and opinions. Originality/value - The integrative model contributes to the literature on foreign market learning and innovation and serves as a basis for future studies and current management strategy.

Place, publisher, year, edition, pages
2019. Vol. 34, no 6, p. 1248-1258
Keywords [en]
Differences, Learning, International business, Distance, Foreignness
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:su:diva-175909DOI: 10.1108/JBIM-12-2018-0398ISI: 000490465000010OAI: oai:DiVA.org:su-175909DiVA, id: diva2:1372210
Available from: 2019-11-22 Created: 2019-11-22 Last updated: 2019-11-22Bibliographically approved

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