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A ‘storytelling science’ approach making the eco-business modeling turn
Aalborg University. (FIRM)
Stockholm University, Faculty of Social Sciences, Stockholm Centre for Organizational Research (SCORE).ORCID iD: 0000-0003-1487-9397
2019 (English)In: Journal of Business Models, ISSN 2246-2465Article in journal (Refereed) Submitted
Abstract [en]

Purpose: To develop a transdisciplinary ecological-business model paradigm (eco-business modelling).

Design Methodology Approach: We do that in four steps. First step is an analysis of the ways triple bottom line and circular economy emplotments have colonized and co-opted the United Nations and European Union Agenda 2030 initiatives by privileging business-as-usual scenarios of ‘sustainable development.

Findings: The challenge is instead to create comprehensive ecological business models that foster worst-case and best case scenario comparisons with status quo business-as-usual.

Originality Value: We propose that business modeling is about storytelling, making ‘bets on the future’ scenarios and propose a ‘five worlds of storytelling model’ to business modeling.

Research Implications: ‘New Business models’ (NBMs) research is getting beyond silo building to develop interdisciplinary and multidisciplinary theory, research, and praxis that is ecologically accountable. The contribution is to propose a ‘self-correcting’ storytelling method of iterative, ‘crossover storytelling conversations’ as a way of developing collaborative ‘interdisciplinary research projects’ across specialized business model disciplines. We contend that self-correcting storytelling conversations fit scientific methods of inquiry to allow business modelers comparison of alternative future scenarios for more effective risk management.

Practical Implications: We call for crossover conversations that challenge unintended consequences of the triple bottom line and circular economy business models.

Social Implications: With ozone depletion, climate change, natural resource depletion, loss of biodiversity and habitat — there are pressures to develop ecologically sensitive business models.

Place, publisher, year, edition, pages
Aalborg, 2019.
Keywords [en]
eco-business models, storytelling, triple bottom line, circular economy, scenario-analysis, transdisciplinary conversations
National Category
Social Sciences
Research subject
Business Administration
Identifiers
URN: urn:nbn:se:su:diva-176949OAI: oai:DiVA.org:su-176949DiVA, id: diva2:1377404
Available from: 2019-12-11 Created: 2019-12-11 Last updated: 2020-01-20

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CiteExportLink to record
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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
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Language
  • de-DE
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  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
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Output format
  • html
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  • asciidoc
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