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Hybrid Challenges in Times of Changing Institutional Conditions: The Rise and Fall of The Natural Step as a Multivocal Bridge Builder
Stockholm University, Faculty of Social Sciences, Stockholm Centre for Organizational Research (SCORE). Stockholm School of Economics, Sweden.
Stockholm University, Faculty of Social Sciences, Stockholm Centre for Organizational Research (SCORE). Stockholm School of Economics, Sweden.ORCID iD: 0000-0003-2518-403X
2019 (English)In: Managing Hybrid Organizations: Governance, Professionalism and Regulation / [ed] Susanna Alexius, Staffan Furusten, Cham: Palgrave Macmillan, 2019, p. 267-285Chapter in book (Refereed)
Abstract [en]

This chapter reports on a life story of a hybrid organization, The Natural Step (TNS), that was founded in order to foster sustainability in society as a necessary philosophy for saving the planet. The organization was established as a hybrid that blended the logics of science, activism and consulting. Staying in this position was, however, not without challenge. The chapter contributes to discussions on management in hybrid organizations by highlighting when and why hybrids face particular challenges and how managers may struggle to deal with them. Over time, TNS gradually became de-hybridized into a management consultancy. The chapter concludes with a section on dilemmas faced by hybrid managers in cultivating and maintaining a hybrid identity over longer periods of time.

Place, publisher, year, edition, pages
Cham: Palgrave Macmillan, 2019. p. 267-285
Keywords [en]
Hybrid identity, Cultivating hybridity, Bridge building, Path generation, De-hybridization
National Category
Business Administration
Research subject
Business Administration
Identifiers
URN: urn:nbn:se:su:diva-176999DOI: 10.1007/978-3-319-95486-8_13ISBN: 978-3-319-95485-1 (print)ISBN: 978-3-319-95486-8 (electronic)OAI: oai:DiVA.org:su-176999DiVA, id: diva2:1377596
Available from: 2019-12-12 Created: 2019-12-12 Last updated: 2020-01-23Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
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Output format
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