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Exposure to half-dressed women and economic behavior
Stockholm University, Faculty of Social Sciences, The Swedish Institute for Social Research (SOFI).
Stockholm University, Faculty of Social Sciences, The Swedish Institute for Social Research (SOFI).
2019 (English)In: Journal of Economic Behavior and Organization, ISSN 0167-2681, E-ISSN 1879-1751, Vol. 168, p. 393-418Article in journal (Refereed) Published
Abstract [en]

Images of half-dressed women are ubiquitous in advertising and popular culture. Yet little is known about the potential impacts of such images on economic decision making. We randomize 648 participants of both genders to advertising images including either women in bikini or underwear, fully dressed women, or no women, and examine the effects on risk taking, willingness to compete and math performance in a lab experiment. We find no treatment effects on any outcome measure for women. For men, our results indicate that men take more risk after having been exposed to images of half-dressed women compared to no women.

Place, publisher, year, edition, pages
2019. Vol. 168, p. 393-418
Keywords [en]
Gender differences, Experiment, Half-dressed women, Risk taking, Competitiveness
National Category
Economics
Identifiers
URN: urn:nbn:se:su:diva-177269DOI: 10.1016/j.jebo.2019.10.017ISI: 000506727700020OAI: oai:DiVA.org:su-177269DiVA, id: diva2:1380907
Available from: 2019-12-19 Created: 2019-12-19 Last updated: 2020-02-03Bibliographically approved

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Hederos, KarinSandberg, Anna
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