The paper considers a question whether all enterprises in the same branch deliver the same type of value, or the value delivered differs from provider to provider. In the latter case, it would be interesting to find out a way to understand the difference and build a classification. In this paper, two different approaches to understand the difference and make a classification are tested. Both are based on relatively new ideas that have not been used for the task before. One approach is based on patterns of strategy; the other one is based on Fractal Enterprise Model. The line of thinking is illustrated on the example of the management-consulting branch.