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Balanced centricity and triads: strategies to reach ecosystem equilibrium in the arts sector
Stockholm University, Faculty of Social Sciences, Stockholm Business School.
Number of Authors: 32020 (English)In: Journal of business & industrial marketing, ISSN 0885-8624, E-ISSN 2052-1189Article in journal (Refereed) Epub ahead of print
Abstract [en]

Purpose – The purpose of this paper is to analyze whether triad structures, as the smallest unit of a network, can facilitate or inhibit the evolutioninto a service ecosystem. According to SD logic literature, the triad structure and the institutions that dominate the triads determine the evolutioninto ecosystem, remain as triad or die.“Balanced centricity”is considered a desirable institution that increases the possibility of transforming triadsinto ecosystems through marketing equilibrium.

Design/methodology/approach – The authors apply a conceptual approach to develop a framework for deepening understanding about triads’structures from the institution’s perspective (balanced centricity). Qualitative case study research was conducted using different methods of datageneration including personal interviews and netnography analysis in the arts sector. Three case studies were developed, one for each triadstructure: Sothebýs, Patreon and Vibuk.

Findings – New business models start being a triad, and it is a strategic option to evolve into an ecosystem. In this sense, authors argue forconsidering balanced centricity as an institution that enables the ecosystems to arise. From this perspective, balanced centricity can be considered astrategy that helps to balance and reach positive relationships among actors, enabling the process to become a “balance triad structure”.

Research limitations/implications – The paper is a conceptual work that combines with an empirical approach. The empirical approach considersthree success cases on the arts context. Considering other contexts as different from arts industry would be useful to add new perspectives to thetheory development.

Originality/value – The present paper defines a new form of triad“balanced triad structure”(BTS) and identifies categories depending on the waybalanced centricity institution is adopted, facilitating or inhibiting the future evolution into an ecosystem. Hitherto, previous papers have notputtogether these concepts that build on the triads and ecosystems theory to better understand triads management and facilitate the evolution ofthree-actor networks into ecosystems.

Place, publisher, year, edition, pages
2020.
Keywords [en]
Service dominant logic, Ecosystems, Triads, Balanced centricity, Balance triad structure, Systems of value co-creation
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:su:diva-177482DOI: 10.1108/JBIM-12-2018-0389ISI: 000501707300001OAI: oai:DiVA.org:su-177482DiVA, id: diva2:1385506
Available from: 2020-01-14 Created: 2020-01-14 Last updated: 2020-01-14

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