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No more mister mom: masculinity and consumption
Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.ORCID iD: 0000-0001-5447-3661
2019 (English)In: Handbook of research on gender and marketing / [ed] Susan Dobscha, Cheltenham: Edward Elgar Publishing, 2019, p. 211-228Chapter in book (Refereed)
Place, publisher, year, edition, pages
Cheltenham: Edward Elgar Publishing, 2019. p. 211-228
Series
Research handbooks in business and management series
National Category
Business Administration
Research subject
Business Administration
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URN: urn:nbn:se:su:diva-178416ISBN: 9781788115377 (print)ISBN: 9781788115384 (electronic)OAI: oai:DiVA.org:su-178416DiVA, id: diva2:1388887
Available from: 2020-01-28 Created: 2020-01-28 Last updated: 2020-01-28Bibliographically approved

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