Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Rethinking the Consumer Metaphor versus the Citizen Metaphor: Frame Merging and Higher Education Reform in Sweden
Stockholm University, Faculty of Social Sciences, Department of Political Science.
Number of Authors: 22019 (English)In: Social Policy and Society, ISSN 1474-7464, E-ISSN 1475-3073, Vol. 18, no 4, p. 555-575Article in journal (Refereed) Published
Abstract [en]

Neoliberal metaphors of students often describe students as consumers, managers and even as commodities, but this analysis often disregards the discursive complexity of education. We argue that frame merging is essential to understand the hybrid modalities of neoliberal images of students in the Swedish context, where the image of the student is suspended between a social democratic welfare service model, academic capitalism, new public management and welfare nationalism. We demonstrate this through the case study of introducing student fees for non-Ell students in Swedish higher education, and how the merging of universal tax financing with a more individualised fee paying solution creates variegated and complex metaphors of students and higher education. These metaphors are infused with social democratic social citizenship, neoliberal reform of welfare services, academic capitalism and nationalist welfare chauvinism. This implies that, in practice, it is nigh on impossible to disentangle the neoliberal consumer metaphor from that of social citizenship; instead they merge to generate multiple contextually relevant metaphors to fit the local debates in higher education.

Place, publisher, year, edition, pages
2019. Vol. 18, no 4, p. 555-575
Keywords [en]
higher education, metaphors, framing, consumer, citizens, frame
National Category
Sociology Political Science
Identifiers
URN: urn:nbn:se:su:diva-179722DOI: 10.1017/S1474746418000465ISI: 000512656100004OAI: oai:DiVA.org:su-179722DiVA, id: diva2:1411664
Available from: 2020-03-04 Created: 2020-03-04 Last updated: 2020-03-04Bibliographically approved

Open Access in DiVA

No full text in DiVA

Other links

Publisher's full text

Search in DiVA

By author/editor
Nordensvärd, Johan
By organisation
Department of Political Science
In the same journal
Social Policy and Society
SociologyPolitical Science

Search outside of DiVA

GoogleGoogle Scholar

doi
urn-nbn

Altmetric score

doi
urn-nbn
Total: 7 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf