The thesis explores relations between art, audience and the specificity of the context, in spaces not primarily designated to show art, the ones that can be defined as “other”. These spaces possess certain set of characteristics further explained in the thesis, with particular interest in the notion of otherness. The theoretical background for the research is strongly linked to Marc Augé's non places and Foucault's heterotopia, key terms for understanding the basis of the study. The need for a closer look into this topic is the overflow of these spaces in our world today, spaces that we spend so much time in, but feel strongly disconnected to. Research will explore the ways of how to work curatorially with these spaces, what kind of conditions need to be fulfilled and how the role of the audience shifts in relation to the space. To closely examine this, I will refer to the three case studies: Elsewhere by Tania Ruiz Gutiérrez in Malmö Central Station, exhibition Art and Shops, organized 2018 in Tensta Centrum shopping mall, and Botkyrka Konsthall. I am using a qualitative method based on observations and interviews, applying the theoretical framework to the certain aspects of the artwork, exhibition and institution, which can be defined as spatial (1), spatial extended to social (2) and and, finally, bringing the social into spatial (3). Research will show how the relations between space and the art, and audience and the art leads to ultimately creating relation between space and its users. Furthermore, research will show how a project can produce a specific kind of audience which I will call unintentional audience. Finally, it will offer guidelines for the development of certain curatorial tools for working within this context.