In previous work, I have defended a non-standard version of intentionalism about perceptual experience. According to the doxastic account, visual experience is a peculiar kind of belief: belief with phenomenal or looks-content. In this paper, I investigate what happens if this account of experience is combined with another idea I find very plausible: That the colors are to be understood in terms of color experience. I argue that the resulting phenomenal account of color experience captures everything essential to what has been called the natural concept of color. And I show that circularity worries are not aggravated by adopting this account instead of more standard forms of intentionalism-rather, they can be dispelled along the same lines.