Traffic information is vital for travellers' ability go get around effectively. In this qualitative interview study, we highlight how providers of traffic information position themselves as travellers to describe the difficulties and challenges with traffic information. In public traffic information the use of the self becomes problematic, if those who deliver a service are homogeneous and lack knowledge of lived experiences of other gender, age and function variation of those that are users of the same service. In order to create inclusive equally distributed public services acknowledging and embodying the diversity among users of traffic information hence becomes important. This paper contributes with a discursive, qualitative approach to literature on gender and diversity in the transportation sector.