Ambjörnsson and Svensson analyse a group of queer feminist activists watching the reality show Paradise Hotel. Inspired by the feminist research tradition’s interest in consumers, the reality TV format is understood as a genre centred on intervention, participation and emotionality, rather than merely representation. Following Sara Ahmed’s thoughts on orientation, the viewers’ emotional reactions of approaching and distancing themselves from the programme are used to investigate various ways of handling and managing vulnerability. This is achieved through localizing a specific queer feminist viewing position, where the viewers’ feminist identification with female subordination is combined with a camp attitude towards the despised and failed. Thus, through embracing and exposing themselves to the hyperbolic, exaggerated, shameless and sometimes sexist and homophobic representations in the programme, they simultaneously negotiate marginalization, subordination, a longing for inclusion in mainstream society and their own potential middle-class advantage.