Learning, or the process of acquiring knowledge and skill, allows humans to shape and adapt to their environments during development. Researchers have long theorized that the principal brain processes behind learning resemble a recruitment process. The brain initially explores an expanded pool of candidate neural circuits. Based on outcomes, the most promising candidate circuit is selected for refinement. Partly fuelled by new methods, the last decade of research on learning-related functional and structural changes in rodents has supported this theory, and, more recently, related evidence has started to emerge from human studies. We emphasize the need for formal theories and neurocomputational modelling of cortical plasticity to guide work on open issues, such as the link between functional and structural changes.