Recently, there has been a revival in taking empirical magnitudes seriously. Weights, heights, velocities and the like have been accepted as abstract entities in their own right rather than just equivalence classes of objects. The aim of my paper is to show that this revival should include value magnitudes. If we posit such magnitudes, important value comparisons (cross-world, cross-time, mind to world, cross-theory, cross-polarity, ratio) can be easily explained; it becomes easier to satisfy the axioms for measurement of value; goodness, badness, and neutrality can be given univocal definitions; value aggregation can be given a non-mathematical understanding which allows for Moorean organic unities. Of course, this does not come for free. One has to accept a rich ontology of abstract value magnitudes, but, to quote David Lewis, 'The price is right; the benefits in theoretical unity and economy are well worth the entities.'