Transparency is a cornerstone of the Solvency II Directive. This goal is primarily reached through the undertakings’ reporting requirements. The notion of transparency is not in the same way a cornerstone in the Insurance Distribution Directive. However, in practice, transparency of insurance distribution is a consumer protection problem. The Swedish Financial Supervisory Authority has for many years addressed several transparency-related problems in supervisory reports and through supervisory activities. This chapter aims at providing a comprehensive overview of the rules and regulations ensuring transparency in Swedish insurance law, as well as the supervisory authority’s approach towards transparency.