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Code-switching among Swedish influencers on YouTube: A comparison of makeup videos and house tour videos
Stockholm University, Faculty of Humanities, Department of English.
2021 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The present study aims to analyze how frequent code-switching is, what type of code-switching ensues, and whether code-switching transpires more frequently in makeup videos compared to house tour videos among Swedish influencers on YouTube. Three influencers are studied, each of whom had produced a makeup tutorial and a house tour video. The code-switching that transpires is analyzed and categorized into mixed utterances, unmixed utterances, and loanwords. The study has shown that the most common code-switch is mixed utterances and the genre that provides the most code-switches is the makeup genre.

Place, publisher, year, edition, pages
2021. , p. 51
Keywords [en]
code-switching, social media, makeup videos, house tours, influencers, YouTube
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URN: urn:nbn:se:su:diva-194171OAI: oai:DiVA.org:su-194171DiVA, id: diva2:1566203
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Available from: 2021-06-15 Created: 2021-06-14 Last updated: 2021-06-15Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf