In recent experiments, external anisotropy has been a useful tool to tune different phases and study their competitions. In this paper, we look at the quantum Hall charge density wave states in the N=2 Landau level. Without anisotropy, there are two first-order phase transitions between the Wigner crystal, the 2-electron bubble phase, and the stripe phase. By adding mass anisotropy, our analytical and numerical studies show that the 2-electron bubble phase disappears and the stripe phase significantly enlarges its domain in the phase diagram. Meanwhile, a regime of stripe crystals that may be observed experimentally is unveiled after the bubble phase gets out. Upon increase of the anisotropy, the energy of the phases at the transitions becomes progressively smooth as a function of the filling. We conclude that all first-order phase transitions are replaced by continuous phase transitions, providing a possible realisation of continuous quantum crystalline phase transitions. The quantum Hall effect can be used to study the physics of correlated systems and can reveal different features of the associated phase transitions. Here, the authors consider mass anisotropy and the impact on the phase transitions of quantum Hall charge density wave states in a 2D electron gas.