This article demonstrates how Stockholm's reputation as the capital of sex attracted tourists and business alike during the sexual revolution. It follows the rise and decline of the ‘porn street’ Klara norra kyrkogata, and how it was liberally seen and handled by the police as a ‘free zone for pornography’. The article maps porn commerce on this street and in Stockholm city at large shortly before and after the legalization of pornography in 1971. For almost a decade, pornography was part of the accepted economy and could market business in ordinary newspapers. However, all of this changed with increasing resistance and protests against pornography from various groups in the 1970s and some re-regulations of porn in the 1980s. Then porn retailers were evicted, and Klara norra kyrkogata was cleaned up and reconstructed, instead turning into a ‘porn-free zone’ in the late 1980s, in accordance with outspoken political visions.