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One-Armed Bandit?: An Intersectional Analysis of Kelly Knox and Disabled Bodies in Influencer Marketing
Stockholm University, Faculty of Social Sciences, Stockholm Business School.ORCID iD: 0000-0003-2775-8148
2020 (English)In: Advances in Consumer Research: Volume XLVIII / [ed] Jennifer Argo; Tina M. Lowrey; Hope Jensen Schau, Association for Consumer Research , 2020, p. 139-142Conference paper, Published paper (Refereed)
Abstract [en]

Inclusion of people with disabilities in advertising remains a largely underexplored area of consumer research. Therefore, our visual analysis primarily focuses on Kelly Knox, a British fashion model and social media influencer born without a left forearm, whereby our contributions add to discourses on both influencer marketing and intersectional diversity.

Place, publisher, year, edition, pages
Association for Consumer Research , 2020. p. 139-142
National Category
Economics and Business
Research subject
Business Administration
Identifiers
URN: urn:nbn:se:su:diva-198355ISBN: 978-0-915552-81-8 (print)OAI: oai:DiVA.org:su-198355DiVA, id: diva2:1608954
Conference
48th Association for Consumer Research Conference (ACR 2020), Paris, France (virtual), October 1-4, 2020
Available from: 2021-11-05 Created: 2021-11-05 Last updated: 2021-11-17Bibliographically approved

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Södergren, Jonatan

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