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Researching the cultures of brands
Stockholm University, Faculty of Social Sciences, Stockholm Business School.ORCID iD: 10.1080/10253860701256281
2007 (English)In: Handbook of qualitative research methods in marketing / [ed] Russell W. Belk, Cheltenham: Edward Elgar Publishing, 2007, 83-93 p.Chapter in book (Other (popular science, discussion, etc.))
Place, publisher, year, edition, pages
Cheltenham: Edward Elgar Publishing, 2007. 83-93 p.
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Business Administration
URN: urn:nbn:se:su:diva-10330ISBN: 978-1847209580OAI: diva2:176849
Available from: 2007-12-27 Created: 2007-12-27 Last updated: 2014-11-11Bibliographically approved

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Ostberg, Jacob
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Stockholm Business School
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