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Longing for the Land: Emotions, Memory, and Nature in Irish Travel Advertisements
Stockholm University, Faculty of Social Sciences, Department of Social Anthropology.
2007 (English)In: Identities: Global Studies in Culture and Power, ISSN 1070-289X, Vol. 14, no 4, 527-541 p.Article in journal (Refereed) Published
Abstract [en]

With its large diaspora, Ireland has a long tradition of travel ranging from emigration to return migration, expatriate visits as well as tourism. Although Irish tourism increased substantially with the climax of the so-called Celtic Tiger in the early 1990s, Ireland was a major tourist destination even before that. This article explores emotions, memory and nature in images (in travel catalogues and on the Internet) advertising Ireland in a global context. The images target Irish expatriates, indigenous tourists and non-Irish tourists in Europe, the United States and Australia. Images featuring pastoral landscapes, rural harmony and dramatic cliffs can be emotionally evocative in different ways, exemplifying people’s social relationships to their environment. Central themes in the images are expatriate emotions of displacement, longing and nostalgia often connected with Irish nationalism while at the same time managing to include non-Irish people. This confirms the notion of images as ambiguous, yet points at the possibility of steering the viewer’s attention through a caption including “home” and “our land”. The article also focuses on expatriare emotions that recur in the narrative of Irish travel advertisements in an increasingly globalized world.

Place, publisher, year, edition, pages
2007. Vol. 14, no 4, 527-541 p.
Keyword [en]
emotions, visual imagery, memory, nature, Ireland
National Category
Ethnology Ethnology Social Anthropology Sociology Media and Communications
URN: urn:nbn:se:su:diva-10833ISI: 000250869200008OAI: diva2:177352
Available from: 2008-01-11 Created: 2008-01-11 Last updated: 2011-01-11Bibliographically approved

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