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Aspects of Materialism: In Search of the Core of the Construct
Stockholm University, Faculty of Social Sciences, Department of Advertising and Public Relations.
2007 (English)In: The Future of Nordic Business Schools: 19th Nordic Academy of Management Conference, 2007Conference paper, Published paper (Other (popular science, discussion, etc.))
Abstract [en]

Material values is an elusive concept which seems to vary in structure and level across age groups and gender. This study examines these variations in relation to satisfaction with various life domains.

The strongest correlations are found between the various sub-components of material values and satisfaction with advertising and the media, especially for young consumers. For this age group (with the exception of teenage girls), the relations between material values and satisfaction with various life domains are moreover positive, whereas they are negative for adults. Thus, a tentative explanation for why some adult consumers hold on to material values even though it is not an efficient coping strategy for them, is that these values were internalised at younger age – when they were learnt because they had more successful outcomes - and old habits are hard to break.

Place, publisher, year, edition, pages
2007.
Keyword [en]
material values, young consumers
National Category
Business Administration
Research subject
Business Administration
Identifiers
URN: urn:nbn:se:su:diva-11749OAI: oai:DiVA.org:su-11749DiVA: diva2:178268
Conference
19th Nordic Academy of Management Conference
Available from: 2008-01-14 Created: 2008-01-14 Last updated: 2012-06-20Bibliographically approved

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http://www.nhh.no/conferences/nff/papers/hjalmarson.pdf

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