Aspects of Materialism: In Search of the Core of the Construct
2007 (English)In: The Future of Nordic Business Schools: 19th Nordic Academy of Management Conference, 2007Conference paper (Other (popular science, discussion, etc.))
Material values is an elusive concept which seems to vary in structure and level across age groups and gender. This study examines these variations in relation to satisfaction with various life domains.
The strongest correlations are found between the various sub-components of material values and satisfaction with advertising and the media, especially for young consumers. For this age group (with the exception of teenage girls), the relations between material values and satisfaction with various life domains are moreover positive, whereas they are negative for adults. Thus, a tentative explanation for why some adult consumers hold on to material values even though it is not an efficient coping strategy for them, is that these values were internalised at younger age – when they were learnt because they had more successful outcomes - and old habits are hard to break.
Place, publisher, year, edition, pages
material values, young consumers
Research subject Business Administration
IdentifiersURN: urn:nbn:se:su:diva-11749OAI: oai:DiVA.org:su-11749DiVA: diva2:178268
19th Nordic Academy of Management Conference