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The internationalization of a sports team brand: The case of Football Club Barcelona
Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
2007 (English)In: Sport Marketing across the Spectrum: Research from Emerging, Developing and Established Scholars; Selected Papers from the Fourth Annual Conference of the Sport Marketing Association / [ed] Jeffrey D. James, Morgantown, WV: Fitness Information Technology , 2007, 181-192 p.Chapter in book (Refereed)
Place, publisher, year, edition, pages
Morgantown, WV: Fitness Information Technology , 2007. 181-192 p.
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Business Administration
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URN: urn:nbn:se:su:diva-12829ISBN: 978-1885693808 OAI: oai:DiVA.org:su-12829DiVA: diva2:179349
Available from: 2008-02-11 Created: 2008-02-11 Last updated: 2015-05-04Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
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Language
  • de-DE
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