Change search
ReferencesLink to record
Permanent link

Direct link
A quest for repositioning: The emerging internationalization of Chinese companies
Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
2008 (English)In: Asian Business & Management, ISSN 1472-4782, E-ISSN 1476-9328, Vol. 7, no 1, 115-142 p.Article in journal (Refereed) Published
Abstract [en]

When the third wave of internationalization appears in the near future, how will Chinese firms, especially small- and medium-sized companies (SMEs), position their products strategically? The framework of this paper is composed of price/volume segments and impacts on product strategy theory. The aim is to identify important drivers and focus areas for Chinese companies and measure what role these play in different segments. The survey is a quantitative study based on responses given in April 2006 by 102 Chinese EMBA students currently working, largely as managers, in the Shanghai region. The results indicate that Europe has potential to be a priority target market for Asian companies. Net flows, over time, illustrate how the respondents believe their companies are presently positioned and how they will be positioned in the 'future' (year 20 10). These net flows indicate that some Chinese companies will reposition themselves strategically when internationalizing and that they will focus on other factors or drivers when doing so, compared to companies adapting the prevalent price leadership strategy. The results should be seen as indicative and as presenting a template for deeper research.

Place, publisher, year, edition, pages
2008. Vol. 7, no 1, 115-142 p.
Keyword [en]
China, internationalization, repositioning, future, Europe and EMBA
National Category
Business Administration
URN: urn:nbn:se:su:diva-13181DOI: 10.1057/palgrave.abm.9200247ISI: 000253721900008OAI: diva2:179701
Conference of the Euro-Asia-Management-Studies-Association (EAMAS 2006), Seoul, SOUTH KOREA, NOV 23-25, 2006
Available from: 2008-03-03 Created: 2008-03-03 Last updated: 2015-05-04Bibliographically approved

Open Access in DiVA

No full text

Other links

Publisher's full text

Search in DiVA

By author/editor
Söderman, Sten
By organisation
In the same journal
Asian Business & Management
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Altmetric score

Total: 35 hits
ReferencesLink to record
Permanent link

Direct link