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An online-to-offline service recommendation method based on two-layer knowledge networks
Stockholm University, Faculty of Social Sciences, Stockholm Business School. University of Chinese Academy of Sciences, Beijing, China.
Number of Authors: 42023 (English)In: Information Sciences, ISSN 0020-0255, E-ISSN 1872-6291, Vol. 648, article id 119574Article in journal (Refereed) Published
Abstract [en]

This paper introduces a novel method aimed at enhancing onlinetooffline (O2O) services recommendations by utilizing twolayer knowledge networks. The primary objective of this method is to assist consumers in efficiently navigating the myriad of options available when choosing O2O services. Using co-occurrence relationships, we construct a two-layer knowledge network system, comprising a service knowledge network based on service usage information as the first layer and a consumer knowledge network, built on co-used behaviors as the second layer. The former is established upon service use data, while the latter is founded on co-used behaviors among consumers. The features and information of these two knowledge networks can complement each other to produce precise and effective recommendations. Empirical findings gained from our experiments demonstrate that: (1) the proposed recommendation method outperforms widely-used and state-of-the-art recommendation methods; (2) both the service knowledge network and consumer knowledge network play an equally significant role in O2O service recommendations; (3) the location of O2O services is an essential factor in consumers' choices for services. Notably, this research also identifies the optimal parameter settings for the proposed recommendation method.

Place, publisher, year, edition, pages
2023. Vol. 648, article id 119574
Keywords [en]
O2O service recommendation, Knowledge networks, Co-occurrence relationships, Service location
National Category
Other Computer and Information Science
Identifiers
URN: urn:nbn:se:su:diva-223200DOI: 10.1016/j.ins.2023.119574ISI: 001077605300001Scopus ID: 2-s2.0-85169821671OAI: oai:DiVA.org:su-223200DiVA, id: diva2:1807021
Available from: 2023-10-24 Created: 2023-10-24 Last updated: 2023-10-24Bibliographically approved

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Wu, Desheng Dash

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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf