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Developing traffic safety interventions from conceptions of risks and accidents
Stockholm University, Faculty of Social Sciences, Department of Psychology.
Stockholm University, Faculty of Social Sciences, Department of Psychology.
2007 (English)In: Transportation research part F: Traffic psychology and behaviour, Vol. 10, no 5, 414-427 p.Article in journal (Refereed) Published
Abstract [en]

By means of investigating the mental background to young male drivers’ risky traffic behaviour, this explorative qualitative

study outlines a framework for the construction of interventions that could mitigate risk-taking among young male

drivers. Seven males, 20–23 years of age, demonstrating excessive speeding behaviour when driving, were interviewed indepth.

Five themes, ‘‘Self-image as a good driver brings self-esteem’’, ‘‘Commanding high speed – a pleasurable sensation’’,

‘‘High awareness of risks, but notions of serious outcomes are not salient’’, ‘‘Imagined accident scenarios evoke outcome

conceptions’’ and ‘‘Perceived cause of accident influences anticipated affective reactions’’, had central positions in their

conceptions about risk-taking and accidents. The results were analysed in relation to previous literature on the concepts

of Anticipated Regret and Imagining as antecedents to attitude and behaviour change, and it was concluded that interventions

based on imagining the emotional aftermath of being the perpetrator of a serious accident should be developed and

tested.

Place, publisher, year, edition, pages
2007. Vol. 10, no 5, 414-427 p.
Keyword [en]
Young drivers; Traffic safety, Driver behaviour, Attitude change, Risk perception, Qualitative
Identifiers
URN: urn:nbn:se:su:diva-14457DOI: doi:10.1016/j.trf.2007.04.001OAI: oai:DiVA.org:su-14457DiVA: diva2:180977
Available from: 2008-09-24 Created: 2008-09-24 Last updated: 2011-01-11Bibliographically approved

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