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Extending the New Dominant Logic: From Customer Centricity to Balanced Centricity.
Stockholm University, Faculty of Social Sciences, School of Business.
2008 (English)In: Commentary for Special Issue of The Journal of the Academy of Marketing Science (JAMS) on the New Dominant Logic, Vol. 36, no 1, 15-17 p.Article in journal (Refereed) Published
Place, publisher, year, edition, pages
2008. Vol. 36, no 1, 15-17 p.
URN: urn:nbn:se:su:diva-14485ISI: 000252976600003OAI: diva2:181005
Available from: 2008-09-25 Created: 2008-09-25 Last updated: 2011-01-10Bibliographically approved

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