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Kundorientering – bara ett hjärnspöke?
Stockholm University, Faculty of Social Sciences, School of Business.
2008 (Swedish)In: Marknadsorientering – myter och möjligheter, Liber, Malmö , 2008Chapter in book (Refereed)
Place, publisher, year, edition, pages
Liber, Malmö , 2008.
URN: urn:nbn:se:su:diva-14486OAI: diva2:181006
Available from: 2008-11-08 Created: 2008-11-08Bibliographically approved

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Gummesson, Evert
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