Aesthetics and preferences of web pages
2000 (Swedish)In: Behaviour & Information Technology, Vol. 19, no 5, 367-377 p.Article in journal (Refereed) Published
Investigated aesthetic impressions of and preferences for different types and designs of Internet Web pages. 13 different color web pages were presented to 18 21-43 yr old Ss. Ss viewed pairs of Web pages and completed similarity and preference scales, then viewed 1 web page and completed bipolar category scales for complexity, legibility, order, beauty, meaningfulness, comprehension, and overall impression. Multidimensional analysis of similarity and preference judgements found 4 important dimensions: beauty, mostly illustrations vs mostly text, overview and structure. Category scales indicated the existence of 2 factors related to formal aspects and to appeal of the objects. The best predictor for the overall impression in the category scales was beauty. Further analysis supported the importance of beauty in preferences. Aspects of usability, product design, and aesthetics are discussed.
Place, publisher, year, edition, pages
2000. Vol. 19, no 5, 367-377 p.
IdentifiersURN: urn:nbn:se:su:diva-14588OAI: oai:DiVA.org:su-14588DiVA: diva2:181108