Pre- and post-decision construction of preferences: Differentiation and Consolidation
2006 (English)In: The construction of preference, Cambridge, New York , 2006, 356-371 p.Chapter in book (Refereed)
This contribution starts with a brief description of decision research during the last five decades as an evolution towards an understanding of decision making as a process in which a decision maker’s decision rules and problem representations interact in the creation of a final choice. The Differentiation and Consolidation (Diff Con) Theory (Svenson, 1992; 2003) describes pre- and post-decision processes in constructions and reconstructions of preferences and provides a framework for a presentation of process studies and regularities in human decision processes. The fundamentals of Diff Con theory are presented in the chapter. Some contemporary findings about pre- and post decision processes from both Diff Con studies and studies founded on other theoretical perspectives follow and conclude the chapter.
Place, publisher, year, edition, pages
Cambridge, New York , 2006. 356-371 p.
Beslutsfattande, kognitiva processer, värdekonstruktion
IdentifiersURN: urn:nbn:se:su:diva-19837ISBN: 978-0-521-83428-5OAI: oai:DiVA.org:su-19837DiVA: diva2:186361