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The Stockholm Syndrome of Branding
Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.ORCID iD: 0000-0001-5447-3661
Number of Authors: 12024 (English)Conference paper, Oral presentation only (Other academic)
Place, publisher, year, edition, pages
2024.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:su:diva-230662OAI: oai:DiVA.org:su-230662DiVA, id: diva2:1867874
Conference
Brand Camp, 14-16 March 2024, Obergurgl, Austria.
Available from: 2024-06-11 Created: 2024-06-11 Last updated: 2024-06-11Bibliographically approved

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Östberg, Jacob

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