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Researching the Cultural Roles of Brands
Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.ORCID iD: 0000-0001-5447-3661
Number of Authors: 22024 (English)In: Handbook of qualitative research methods in marketing / [ed] Russell Belk; Cele Otnes, Cheltenham, UK: Edward Elgar Publishing, 2024, 2Chapter in book (Refereed)
Place, publisher, year, edition, pages
Cheltenham, UK: Edward Elgar Publishing, 2024, 2.
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Business Administration
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URN: urn:nbn:se:su:diva-230709ISBN: 9781035302710 (print)OAI: oai:DiVA.org:su-230709DiVA, id: diva2:1867940
Available from: 2024-06-11 Created: 2024-06-11 Last updated: 2024-06-11

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Östberg, Jacob

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